Saturday, February 24, 2007

Science needs to get better at marketing

I first heard about Google cofounder Larry Page's comments on how scientists should be communicating on the really useful blog. CNN has a Reuters story with more details including the following amusing quote:
"There are lots of people who specialize in marketing, but as far as I can tell, none of them work for you," Page told researchers at the annual meeting of the American Association for the Advancement of Science late on Friday.
He has a point - a lot of science communication is really about finding innovative ways of marketing science to various target audiences - be it school children or funding agencies. And that's ok.

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