Science needs to get better at marketing

I first heard about Google cofounder Larry Page's comments on how scientists should be communicating on the really useful Sciencecommunication.org blog. CNN has a Reuters story with more details including the following amusing quote:

"There are lots of people who specialize in marketing, but as far as I can tell, none of them work for you," Page told researchers at the annual meeting of the American Association for the Advancement of Science late on Friday.

He has a point - a lot of science communication is really about finding innovative ways of marketing science to various target audiences - be it school children or funding agencies. And that's ok.