Tuesday, January 02, 2007

Science press releases with attitude



Few science press releases can beat NASA's good writing and their latest news feature on moon dust is no exception:

NASA - True Fakes: Scientists make simulated lunar soil
  • "Life is tough for a humble grain of dirt on the surface of the Moon. It's peppered with cosmic rays, exposed to solar flares, and battered by micrometeorites--shattered, vaporized and re-condensed countless times over the billions of years. Adding insult to injury, Earthlings want to strip it down to oxygen and other elements for "in situ resource utilization," or ISRU, the process of living off the land when NASA returns to the Moon in the not-so-distant future."

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1 comment:

  1. Anonymous3:49 pm

    Thanks for pointing out this press release. I agree. It's a winner! And I'm going to share it with my blog audience.

    The main thing people can learn from the NASA release is that a press release, reardless of the topic, should never be boring.

    ReplyDelete

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